About us
Badge replacements—with a focus on Dodge, Ram, and Jeep.
When you need badges that boost Dodge’s boldness, Ram’s ruggedness, or Jeep’s off-road spirit, MELVILLE INC is your go-to partner.
Driven by Precise Fit
We believe perfect badges need seamless adaptation. Each replacement is model-tailored and tested for flawlessness, fitting like factory-original—no gaps, just brand harmony.
Passion for Brand Zest
Our passion for brand vitality shapes every badge. For Dodge, Jeep, Ram, we craft replacements that revive your vehicle’s identity—keeping its spirit true, road-ready and proud.
Commitment to Trust
We value trust above all else. That’s why we deliver reliable products, transparent service, and long-term support, making us a partner you can depend on every mile of the journey.
Founded by Melville
Built on a passion for brand authenticity and seamless fit.
Founded by auto brand enthusiasts, our badge replacement business is built on a passion for authenticity and precision. We noticed Dodge, Ram, and Jeep owners struggled with ill-fitting, low-quality badges that ruined their vehicle’s brand vibe—so we fixed that.
Today, we offer model-tailored, durable badge replacements that fit like factory originals. Thousands of car lovers and repair shops trust us to keep their rides true to brand.
MELVILLE INC Company Profile
MELVILLE INC leads the field in high-quality, brand-perfect badge replacements, with a focused commitment to three key brands: Dodge, Ram, and Jeep.
I. Core Brand Concept: "Xuebo"
The "Xuebo" concept is tailor-made for each brand, aligning precisely with their unique traits:
- Dodge: "Exact Fit for Dodge’s Bold Identity"
- Ram: "Built to Match Ram’s Rugged Legacy"
- Jeep: "True to Jeep’s Off-Road Soul"
II. Translating "Xuebo" into Reliable Products
We turn the "Xuebo" concept into tangible, dependable products through two "X-U-E + B-O" core frameworks:
- Extreme Utility Essence + Bold Off-road
- Xtreme Durability Element + Built for Off-road
III. Professional Strength & Product Assurance
- Industry Expertise: Our team has in-depth knowledge of automotive parts manufacturing and conducts thorough research on Dodge, Ram, and Jeep models.
- Core Advantages: We deliver professional, perfectly fitting badge solutions, guaranteeing three key values—seamless compatibility, top-tier quality, and a perfect match for the brand’s vibe.
IV. Partnership Positioning
When you need badges that enhance Dodge’s boldness, Ram’s ruggedness, or Jeep’s off-road spirit, MELVILLE INC is your go-to partner.